A company’s trademarks, name and slogans are an important part of the company’s intangible assets and brand.
Benefits of trademark registrations
The proprietor of a trademark registration has the right to prevent others from using similar marks that cover similar products or services. The right to prevent covers using the mark as a label, for example, on the goods or on its packaging, in advertising, marketing and invoicing material. The right to prevent does not only cover identical marks but also confusingly similar marks. The similarity of the marks is assessed on the basis of the overall impressions given by the marks.
What kind of marks can be registered?
Any sign which enables the distribution chain of the products (goods and services) and consumers to distinguish them from similar products marketed by other undertakings, may in principle be registered as a trademark. A trademark can consist, for example, of a word, logo, slogan or graphic symbol, or even the appearance of a product.
Conditions for protection
A mark must be distinctive to be registrable. The purpose of distinctiveness is to ensure that a trademark can identify the products and services of its proprietor and to distinguish them from the products and services of other operators. In order to be distinctive, the mark must not describe the product offered or its characteristics. In addition to distinctiveness, the mark must not be confusingly similar with earlier protected similar marks or company names that cover similar goods or services.
Registration authorities and registration procedure
In Finland, the trademark is registered with an application to the Finnish Patent and Registration Office and in the EU to the European Union Intellectual Property Office (EUIPO).
EUIPO and PRH will investigate whether the mark is distinctive. The PRH will also examine whether the mark can be confused with previously protected marks and company names.
The application process takes about a month in Finland and about five months in the EU if the registration authorities do not find obstacles to the registration of the sign and owner of earlier similar marks do not object the registration of the mark.
We register designs all around the world
Our trademark registration service
Preparation and submitting of an application for a trademark
The registration procedure
Services after registration
The price of an application for a trademark depends significantly on the number of trademark classes in which the mark is to be protected, since the fees of the authorities depend on the number of classes. The number of classes does not affect our package prices for preparing and submitting an application and for handling basic parts of the registration procedure. Our package prices include all consultation and application activities, with the exception of the measures that are needed if the registration authority finds obstacles to registration or oppositions are submitted against the application.
Trademark in Finland
We applied for a Finnish trademark for a Finnish restaurant company, the price of the registration was 880 € + VAT, including official fees.
Trademark in the EU
We protected a new EU trademark for a Finnish tool manufacturer. The total price for the registration was 1975 € + VAT, including official costs.