Registration gives the right to prevent others from using similar marks and, at the same time, decreases the legal risks relating to using a mark. If a mark is not registered, then in practice it is freely available for the use of others.
- are an important part of the brand and marketing of a company.
- protect investments in the development work of products and brands and prevent others from taking advantage of the reputation of these brands.
- reduce the risk of infringement complaints presented by others.
- should be protected within the entire EU area by registering the marks as EU trademarks.
Trademarks in the European Union
The European Union (EU) is a market of more than 500 million consumers. The EU Trade Mark (EUTM) is an ideal tool to tackle this market. The EUTM gives its owner a uniform right which is applicable in all member states of the EU*.
Our trade mark professionals’ solid know-how on the EUTM system gives us the pleasure to offer our assistance and services to you or your clients for trade mark matters in the EU. As professional representatives before the EUIPO (European Union Intellectual Property Office), we can assist you with the prosecution of all EUTM applications as well as with oppositions, renewals and other EUTM matters.
A registered EUTM may be renewed every 10 years counted from the date of filing. Genuine use of the mark within the EU is necessary to secure exclusive rights to the trademark.
As with any other new trademark, we recommend that adequate searches be conducted prior starting use, or filing an application for the mark. Please contact us for further details.
* the current 27 member states are: Austria, Belgium, Bulgaria, Czech republic, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden
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