The basis for our trademark protection strategy service is the client’s marketing and sales strategy. Based on that, we define the most essential marks as well as the relevance of different marks to the business. Further, we investigate, what kind of research is needed to be done before the use and registration of marks.
Our service defines also, in which scope and in which countries the mark is protected and how the obtained rights are being monitored. Further, we examine, which kind of trademark infringement or trademark applications concerning similar marks in the market need to be interfered with and how. Prevention of counterfeiting can also be a part of the protection strategy. As a result, the client gets a strategy document to be utilized in the business.
After finalizing the strategy document, we help to train the client’s personnel and implement the strategy. Further, we recommend rechecking the strategy document on a yearly basis. In a meeting we can assess, if the strategy is working and has been fulfilled. Further, we develop and update the strategy when needed.